Office Star Usefull for Market Research

Foundation OfficeStar, a local chain of office gracefully stores, has chosen to dispatch its own ink cartridge line of items. The objective of the organization is to rival the standard on-screen characters in the market by offering a lower-evaluated item to its center clients, with which it wants to catch huge piece of the pie in that business. The key figures for this market are as per the following: .. The market for ink cartridges in the district is roughly 2. 3 million units sold each quarter (to streamline, we expect 2. 3 million clients get one ink cartridge each). ..The creation cost of an ink cartridge is $6. 50; it is sold at a cost of $19. 95 in stores, prompting a gross edge of $13. 45. .. OfficeStar has a house rundown of 500,000 distinguished potential clients, to whom the organization could send tests if that were regarded gainful. .. Sending an example costs $3 in postage. Not long before propelling the product offering, OfficeStar recruited a statistical surveying org anization to perform recreations and estimate the future piece of the pie of the item. Results were baffling. The statistical surveying organization has recognized two key issues: ..Prospective clients are reluctant to attempt this item, and most show up prone to stay faithful to their present supplier (normally, the printer producer). .. In any event, for those clients ready to attempt the item, statistical surveying pretests show a low degree of rehash deals. Exercise As the new item director of the OfficeStar ink cartridge product offering, you needed to recognize the chances and approaches to infiltrate fortress of OEMs. Information from 40 respondents was caught and is accessible in OfficeStar Data. xls document. Do division study and report your discoveries as 1 page notice.

A Place to Belong Professor Ramos Blog

A Place to Belong 1939 Marissa Diaz English 261 8 April 2019 A Place to Belong Family is the most significant impact in one’s life. Family can offer help during snapshots of affliction and they are there to celebrate incredible triumphs. During the Great Depression numerous families endured, and joblessness rates increased leaving families monetarily destroyed and destitute. â€Å"Babylon Revisited†, by F. Scott Fitzgerald, follows Charlie Wales during the outcome of the downturn, on his way of recovery, as he endeavors to recover care of his little girl. â€Å"Barn Burning†, by William Faulkner, follows a battling family, attempting to remain together and clutch their poise during the Great Sadness. The short story of â€Å"Babylon Revisited†, F. Scott Fitzgerald and â€Å"Barn Burning† by William Faulkner look at American Identity during the Great Sadness, both view family as a characterizing variable of American personality. In â€Å"Babylon Revisited†, by F. Scott Fitzgerald, family is central point in American personality. The story starts with Charlie Wales, returning to the bar he once frequented. He used to be a substantial consumer, this is uncovered at the point when the barkeep makes reference to, â€Å"[Charlie was] going truly solid a few a long time ago† (Fitzgerald 981). This is indictive of the principle character’s individual development. He has moves past the times of celebrating and he has done this in the any expectations of picking up care of his girl Honoria. He admits to his sister-in-law, â€Å"[he is] dreadfully on edge to have a home†¦ to have Honoria in it† (987). His little girl is all he has left after the demise of his significant other, Helen, and he has come to acknowledge how significant family is. Prior to the accident of the stock market, â€Å"[Charlie] and Helen were tearing around Europe tossing cash away†¦Ã¢â‚¬  (990). Charlie and his better half rapidly consumed their cash and when it was all gone Charlie was left with nothing. Honoria is the main family that remained, what's more, he knows time with her is significant. This initially becomes apparent when he tells Honoria, â€Å"Youll grow up and meet someone your own age and go wed him also, overlook you at any point had a daddy† (986). Charlie realizes he doesn't have a lot time with his little girl for she will one day leave the home. He communicates this worry to his brother by marriage, â€Å"if we stand by any longer [he’ll] lose Honoria’s youth and [his] chance for a home† (989). Charlie is exasperated, in light of the fact that time is moving, and he isn't a piece of his child’s life and he’s losing his possibility of beginning a family. Honoria is imperative to Charlie’s character. She is some portion of him recovering his self and recovering his personality. He does not need anymore to be named a heavy drinker. This is evident in his nauseate of the abrupt appearance of his old colleagues and he needs nothing to do with them (992). Charlie is happy to change for his family and he has developed. Unfortunately, he isn't allowed to substantiate himself and he is left in forlornness. William Faulkner’s â€Å"Barn Burning†, looks at how the association of a family is hallowed to American character. The story begins at the preliminary of Abner Snopes, ran after with consuming a horse shelter. Despite the fact that there is no physical proof, the appointed authority orders Abner to, â€Å"leave this district and don’t return to it† (Faulkner 1005). This outcast influences him, yet additionally the remainder of his family, as they should get together and leave him. Abner first show’s his appreciation for family steadfastness when he goes up against his child, Sarty Snopes, about the occasions of the preliminary. He cautions Sarty, â€Å"you got the opportunity to figure out how to adhere to your own blood or you ain’t going to have any blood to adhere to you† (1007). This danger gives the peruser knowledge into the father’s high regard of steadfastness and how much family matters to him. The family is monetarily destroyed, in view of the securities exchange crash and all they have left is one another. Abner Snopes again find’s himself in court and the appointed authority grants, â€Å"†¦ if Major de Spain can stand a ninety-five-dollar misfortune on something he paid money for, [the father] can stand a five-dollar misfortune [the father hasn’t] even earned† (1012). Family is essential to Abner in light of the fact that without each other life, would be hopeless and useless. Sarty doesn't comprehend this, so when the dad attempts to copy another outbuilding down, he deceives his dad what's more, tells the land proprietors of his father’s plan (1014). Despite the fact that Sarty doesn't comprehend his father’s choices, the dad was constantly faithful to his family. Abner continuously attempted to accommodate his family as opposed to deserting them. The story closes shockingly with child strolling off into the forested areas in the wake of seeing the demise of his dad (1016). He has double-crossed his family and strolls off is isolation. Both â€Å"Babylon Revisited† and â€Å"Barn Burning† reflect America’s values at the hour of the incredible discouragement. President Herbert Hoover grouped the downturn as, â€Å"as an enthusiastic or mental issue, as opposed to an financial reality† (Hess). In spite of the fact that for families, for example, the Snopes’ the incredible despondency, was a brutal reality that stripped them of their monetary riches. Research appears that, â€Å"suicide mortality which expanded during the Great Depression†¦Ã¢â‚¬  (Granados). This was the horrid reality for some Americans, as such a large number of individuals saw no limit to the monetary emergency that tormented society at that point. In spite of the fact that neither of the father’s in these short stores make a special effort to take their own life’s. They proceed to battle for their families. The contrasts between â€Å"Babylon Revisited† and â€Å"Barn Burning† is the place every family stands monetarily. In â€Å"Babylon Revisited† Charlie Wales is monetarily steady regardless of the cost it has taken on others in his family. This is uncovered when he makes reference to, â€Å"[he hasn’t] been to America in months, [he has] business in Prague† (Fitzgerald 981). Charlie has surrendered his lifestyle in America and flourished in another nation. He originated from a position of benefit. It is bestowed that, â€Å"[Charlie] and Helen were tearing around Europe tossing cash away†¦Ã¢â‚¬  (990). He had cash and he squandered every last bit of it. It took the passing of his significant other for him to perceive how significant Honoria, is critical to him. Conversely the family in â€Å"Barn Burning† has nothing and undoubtedly began with nothing. This is demonstrated by the father’s sharpness towards the individuals who have riches during this financial downturn. The storyteller depicts seeing, â€Å"the hardened foot come unequivocally down in new droppings where a pony had remained in the drive and which [Abmer] could have stayed away from by a straightforward difference in stride† (Faulkner 1008). Abner intentionally ventures into the compost just to spread it in Major de Spain’s house, which is sumptuously outfitted. The storyteller subtleties, â€Å"a smooth turn of covered step and a pendant sparkle light fixtures and a glimmer of gold frames† (1008). The house displays the abundance of the de Spain’s while Abner and his family need to endure in merger day to day environments. While too working for little to nothing. Family is the association between these two short stories. Families come in numerous structures. A few people have a one parent or then again live with different family members. Family yet a feeling of having a place is what individuals long for. Roots and being glad for the spot one come’s from are a piece of one’s American Identity. F. Scott Fitzgerald’s â€Å"Babylon Revisited†and William Faulkner’s â€Å"Barn Burning† are both sad stories of attempting to keep family together and of misfortune. Both these stories represent that at long last family is the only thing that is important, and one ought to value their family while they despite everything have it. This was particularly obvious during the Great Depression as it is evident at this point. Faulkner, William. â€Å"Barn Burning.† The Norton Treasury of American Literature, altered by Nina Baym and Robert S. Levine, eighth ed., vol. 2, W.W. Norton Company, 2013, pp. 1004-1016. Fitzgerald, F. Scott. â€Å"Babylon Revisited.† The Norton Anthology of American Literature, altered by Nina Baym furthermore, Robert S. Levine, eighth ed., vol. 2, W.W. Norton Company, 2013, pp. 980-994. Granados, Josã © A. Tapia, and Ana V. Diez Roux. Life and passing during the Great Depression. Procedures of the National Academy of Sciences 106.41 (2009): 17290-17295. Hess, Heather L. N. â€Å"‘The Crash!’: Writing the Great Misery in F. Scott Fitzgerald’s ‘Babylon Revisited,’ ‘Emotional Bankruptcy,’ and ‘Crazy Sunday.’†Journal of Modern Literature, vol. 42, no. 1, Fall 2018, pp. 77â€94.EBSCOhost, doi:10.2979/jmodelite.42.1.06.

Everything You Need to Know about the Psychology of Choice

Everything You Need to Know about the Psychology of Choice © Shutterstock.com | fotogestoeberIn this article, you will learn about 1) an introduction to choice and the psychology behind it, 2) debunking the psychology of choice, 3) bias and choice, and 4) why it is so hard to make a choice for most of us.INTRODUCTIONWe live in an age where we have a plethora of options to choose from in every aspect of life. In previous generations, this was never the case because people had a limited number of options to choose from. Now before we move on to understanding the psychology of choice, let us think long and hard on what the word ‘choice’ actually means.The best definition so far that captures the essence of the psychology of choice is that ‘choice is the purest expression of free will’. Today, we get to choose anything that helps us in shaping our lives exactly how we want, provided we have ample resources. In order to better understand the psychology of choice, let us look at a real-life example.Suppose, you are looking for a suitable life partner but all the suitors you have met so far have failed to impress you. Disappointed, you join an online dating website and suddenly a magical world opens up to you where you have the ‘option’ to choose someone you like. This magical world that you were once unaware of suddenly becomes a reality and that is when you realize that the possibilities are endless.But having so many options available becomes more of a bane than a boon at times. Take e-commerce websites, for example. There are so many online shopping websites where you can get your hands on anything â€" from apparel for men and women, to shoes, electronics, and even bath, home and kitchen products. The list of items is so exhaustive that it would take you hours before you could decide what you want to buy.No matter how many filters you use, it is still hard for you to make up your mind about what exactly you want to buy. This delay in the process of decision-making would not have occurred if the options to cho ose from were limited. One of the reasons why you tend not to buy anything at all when you are presented with so many options in one go is because it leads to indecision.Now you may be wondering if having a choice is actually a good thing since it causes a delay in the decision-making process when it comes to buying. This paradoxical phenomenon is discussed by Professor Sheena Iyengar in her book The Art of Choosing.There were two sampling stations at a grocery store, where customers could choose from 24 and 6 flavors, respectively. The results showed that customers who had only 6 flavor variants were better at selecting a jam flavor, and the conversion rate translated into more than 30%. While on the other hand, customers who had to choose from 24 flavors were indecisive, resulting in a 3% conversion rate.Although the larger assortment of 24 flavors attracted more customers, the limited selection range consisting of 6 flavors generated more sales. If you are confused about the reas on for the delay in the decision-making process when presented with a wide array of options, here is what you need to know.The reason behind all this is linked to human psychology. Choosing wrongly is what we fear when so many options are thrown at us. This is why we cannot arrive at a decision easily. This phenomenon can be explained mathematically as well. When we have two options, there is a 50% chance of selecting the right option. Likewise, if we have five options, the chance of selecting the right option falls to 20%.The situation becomes more complicated when the options increase to more than 20. However, there are other reasons that contribute to this situation, too. Human cognitive limitations and time constraints also play a part in bringing the decision-making process to a halt because we fail to differentiate and distinguish between so many options.Another aspect that plays a role in the selection process is the ever-changing reference point. Whenever a new substitute is introduced, the point of reference changes automatically and creates a new perspective in the minds of the customers. This TED presentation with Sheena is worth watching.DEBUNKING THE PSYCHOLOGY OF CHOICENow that we have some basic knowledge about the different factors that contribute toward the decision-making process when buying products, let us move on to debunk the psychology of choice in more detail.Origins of Choice Theory and What It StatesChoice Theory: A New Psychology of Personal Freedom published in 1998 is widely read by and taught to those who want to understand the psychology of how choice affects us. Here are some key takeaway points that you must focus on:All that humans do is behave.The behavior exhibited by humans is chosen.All humans are genetically driven to satisfy their five basic needs â€" survival, love and belonging, power, fun, and freedom.The three points above capture the essence of Choice Theory, and when coupled with the Seven Caring Habits, it replace s external control psychology and the Seven Deadly Habits. The present psychology of people in almost all parts of the world is external control, which is destructive to relationships.When this mindset of external control is used, it destroys the ability of individuals to achieve satisfaction. This leads to discord between the two and gives rise to problems like violence, crime, spousal abuse, mental illness, and drug addiction. The ten axioms of choice theory are also discussed below:We can only control our own behavior â€" no one else’s.We can only give information to another person.All long-lasting psychological problems are linked to relationship problems.Our relationship problems are part of our present lives.The past shapes us into the individuals we are today. However, we can only satisfy our needs and keep satisfying them in the future.We satisfy our needs by keeping in mind the pictures of our Quality World.Humans can only behave.Acting, thinking, feeling and physiology m ake up total behavior.The entire behavior is chosen by the individual, but only acting and thinking can be controlled, while feeling and physiology can be altered indirectly by controlling the acting and thinking components.Total behavior is explained by verbs and named by the part that is most easily recognizable.What Is a Bias?According to the Merriam-Webster Dictionary, bias is defined as an inclination of temperament or outlook; especially a personal and sometimes unreasoned judgment. Now you may think that women choose their nail polish colors simply by judging the color, but things are not that simple. The name of the shade is equally important when it comes to picking a nail polish color, and this is how our preference changes. This, ladies and gentlemen, is called a bias.Do Biases Matter?Some biases are conscious, while others are unconscious and often termed as implicit bias. If you prefer dogs to cats simply because they are more lovable and less likely to scratch, it is a conscious bias. While on the other hand, implicit bias is hard to explain because we do not know the reason behind our preference. For instance, you do not know why you like red more than blue. Implicit bias is something that greatly affects the way we behave and how we treat others to an alarming extent.BIAS CHOICEDid you know the human brain is capable of billions of calculations per second which means it packs more power than any other computer in the world? Even though this is true, there are some logical fallacies and cognitive biases that often get in the way when we are trying to make a decision.The hitches in our thinking that lead us to make rush decisions with erroneous conclusions come under cognitive bias. It can best be described as a flaw in judgment that results from errors in social attribution, memory, and miscalculations. Logical fallacies like ad hominem, circular arguments, slippery slopes, etc. can be explained as errors in logical argumentation.It is believed by social psychologists that these biases usually affect our choices leading us to make serious mistakes. Here are some biases that you must know about:Gambler’s fallacy is more of a hitch in our thinking that makes us put more pressure on previous events with a belief that they will influence the events that take place in future.The inability of humans to properly grasp a clear sense of peril and risk is called neglecting probability. This essentially is what makes us give too much weight to the risks of comparatively harmless activities while forcing us to overstate the highly dangerous ones even more.The observational selection bias is what makes us notice things that we did not notice before. It is a cognitive bias that makes us feel as if the appearances of certain events or things are not coincidences even though they are.‘If it ain’t broke, don’t fix it’ is how we can describe the status-quo bias in one sentence. The status-quo bias is what powers our conservative tendencies.The negativity bias, on the other hand, makes humans perceive bad news as more profound or important. This is why we feel that negative news are more credible because we are suspicious creatures from the beginning.The need to go with the flow is backed by the bandwagon effect. The bandwagon bias is linked to the undying need of individuals to fit into a particular group of people and feel socially accepted.The projection bias makes us think that all people think like us and agree with our views while that is not true. This cognitive inadequacy often makes us overestimate and suppose that a consensus exists on matters where there may be none.The current moment bias exists because we find it difficult to imagine the future and to alter our expectations and behaviors accordingly.Humans have a tendency to compare and judge a limited set of things. Therefore, the anchoring effect makes us fixate on a number or value that is weighed against everything else.Priming and BehaviorI n psychology, priming refers to the exposure to one stimulus and the response to another stimulus. Priming is usually linked to language recognition. Many studies have shown stereotypes regarding innate ability linked to gender and race having a great impact on standardized test performance. One such study, conducted by Claude Steele and Joshua Aronson, showed that African American students had an unsatisfactory performance on the GRE verbal exam when they were told that the test would be used to measure intellectual abilities.Priming ChoiceMost experts are still baffled by one thing â€" why do some people choose a particular product or service while others blatantly decline even though they seem to be the perfect candidates for it? Why do some people who do not even belong to the target audience group buy the product or service?Now here is the thing about priming and choice â€" if the priming causes people’s performance to suffer, when a conscious choice is involved, people will prefer the option for which they have a positive implicit bias. Right from the start, we are taught to prefer high-quality products, which is why we often tend to go for products that boast the ‘superior quality’ tag.It is also important to understand that people tend to associate quality with modernity and price. The main downside with making such associations is that they can easily overrule the quality of the products we choose between.Anchoring Bias ChoiceWe humans tend to anchor our decisions based on the first piece of information that reaches us. For instance, you normally buy shampoo for $10, but if you see that it is on sale for $8, you will instantly grab it because it seems like a great deal. However, if your friend goes to another high-end store where the same shampoo is being sold for $12, she will react in the same way if she sees that the same shampoo is being offered to customers at $10.In-Group Bias ChoiceThe in-group bias is also termed as the bandwagon effe ct and can best be described as ‘When in Rome, do as the Romans do.’ A person in a particular group will act in the same manner as the other members of the group. He or she will try to align his or her likes and dislikes with that of others so as to ‘fit in’.This type of bias usually occurs in groups that are formed around affiliations pertaining to sports, religion, or politics.Framing Effect Bias ChoiceThe framing effect bias occurs when choices are presented to us in a way that affects how we perceive them â€" either as a gain or loss. People are more likely to avoid risk when a positive frame is presented, while more people will take risks if a negative frame is presented. This cognitive bias has a profound effect on people when it comes to making investments.Loss Aversion Bias ChoiceNo one likes to miss or lose things â€" it is only natural to desire the best of the best of everything. The loss aversion bias makes us feel more strongly toward avoiding a loss rather th an receiving a gain. This forms a basis for understanding the endowment effect in which we tend to prefer things we already own as compared to the things we do not.Current Moment Bias ChoiceMost of us would prefer to feel pain today than feel the same tomorrow because it is not easy for us to imagine ourselves in the future and set expectations accordingly. The current moment bias is closely studied by economists because it usually revolves around people’s willingness to save and not overspend.Confirmation Bias ChoiceWe tend to be put off by those people who do not have the same opinion as us on different matters. This simply explains the confirmation bias because we are more likely to be friends with those who are similar to us and share the same opinions as us. The confirmation bias was also referred to as cognitive dissonance by psychologist B.F. Skinner.Post-Purchase Rationalization ChoiceWhen you buy something that was totally unnecessary, overly expensive or faulty, you t end to rationalize the purchase by convincing yourself that it was necessary, and it was a great idea all along. That is what post-purchase rationalization, or Buyer’s Stockholm Syndrome, is all about, because we subconsciously justify our purchases, especially the pricey ones.Decoy ChoiceAlso known as the asymmetric dominance effect, the decoy effect is the phenomenon whereby customers tend to have a specific change in preference between two options when a third new option is presented with asymmetric dominance.Different Presentation of ChoiceThe ways in which choices are presented to us do make a difference in the selection process. Presentation presents a different challenge to theories of choice based on preferences because the two alternatives will be chosen by the customer based on how they are presented to them instead of on the properties of the alternatives only.It is important to understand that the sensitivity to choices depends on how they are framed because it can be interpreted as suggesting that different presentations begin different choice processes that in turn result in different choices.WHY IS MAKING A CHOICE SO HARD FOR MANY OF US?Choice OverloadCommonly known as overchoice, choice overload is a cognitive process in which the individual is unable to arrive at a decision simply because there are too many choices to consider. Given, a wide array of choices will definitely attract customers because having many options to choose from is desirable for most of us. However, the main problem occurs when these exhaustive choices inhibit customers from making a purchase.The paralysis in the selection process occurs because we are not able to differentiate between the variants. The choice is delayed, and the individual enters a phase of procrastination. The decision quality of the individual also degrades considerably when they are presented with too many options.Choice Backed by WillpowerWe make thousands of decisions every day â€" consciously an d unconsciously. As we keep making more and more decisions in a day, it takes a toll on our willpower and eventually, we start looking for an easier way out of the everyday humdrum. Due to this, sometimes we tend to make decisions on impulse without a second thought or we simply choose to do nothing due to fatigue.Simply put, the more decisions you make, regardless of whether they are simple or complex, the less mental energy you will have to make proper decisions.What You Should Do to Simplify the Decision-Making Process for Your CustomersDo not come up with an exhaustive list of product variants that will result in cognitive overload.Each product should have a distinct and detailed product description so that the customer knows exactly what is being offered to him or her.Create different categories and filters that will ease the selection process.You can also ‘recommend’ different products that cater to different needs to simplify the selection procedure for customers.Now that you know how the psychology of choice works, it will be easier for you to understand how we make choices and the different biases that influence our choice. It will also be easier for you to make the right decision when it comes to buying products and services the next time around. Understanding the psychology of choice will also help you as a marketer to make your products or services more accessible to your target audience.

Exordium - Definition and Examples

In classical rhetoric, the introductory part of an argument in which a speaker or writer establishes credibility (ethos) and announces the subject and purpose of the discourse. Plural: exordia. Etymology: From the Latin, beginning Observations and Examples: Ancient rhetoricians gave elaborate advice for exordia, since rhetors use this first part of a discourse to establish their ethos as intelligent, reliable, and trustworthy people. Indeed, Quintilian wrote that the sole purpose of the exordium is to prepare our audience in such a way that they will be disposed to lend a ready ear to the rest of our speech (IV i 5). However, in Book II of the Rhetoric, Aristotle contended that the main purpose of the introduction was to make clear what is the end (telos) of the discourse (1515a). Other functions of introductions, according to Aristotle, include making the audience well disposed toward the rhetor and the issue and grabbing their attention.(S. Crowley and D. Hawhee, Ancient Rhetorics for Contemporary Students, Pearson, 2004) Analysis of the Exordium of Dr. Kings I Have a Dream Speech The exordium [paragraphs 2-5] breaks down into two parts, both of which make a similar syllogistic argument while shifting its major premise. The syllogism takes the form of (a) America consists of a promise of freedom, (b) the Negro in America still is not free, therefore, (c) America has defaulted on its promise. The major premise of the first argument is that the Emancipation Proclamation constituted a promise of freedom for Afro-Americans. The major premise of the second argument is that the American Founding as expressed in the Declaration of Independence and Constitution constituted such a promise. In both cases, King argues, the promise has not be fulfilled.Kings exordium is essentially moderate. This is necessary because he must win the attention and trust of his audience before he can make his more militant plea. Having established his ethos, King is now ready for confrontation.(Nathan W. Schlueter, One Dream or Two? Lexington Books, 2002) Exordium of John Miltons Address to His Classmates (An Academic Exercise) The noblest masters of rhetoric have left behind them in various screeds a maxim which can hardly have escaped you, my academic friends, and which says that in every type of speech--demonstrative, deliberative, or judicial--the opening should be designed to win the goodwill of the audience. On those terms only can the minds of the auditors be made responsive and the cause that the speaker has at heart be won. If this be true (and--not to disguise the truth--I know that it is a principle established by the vote of the entire learned world), how unlucky I am! What a plight I am in today! In the very first words of my speech, I am afraid that I am going to say something unbecoming to a speaker, and that I shall be obliged to neglect the first and most important duty of an orator. And in fact, what good will can I expect from you when in as great an assembly as this I recognize almost every face within eyeshot as unfriendly to me? I seem to have come to play an orators part before an utt erly unsympathetic audience.(John Milton, Whether Day or Night Is the More Excellent. Prolusions, 1674. Complete Poems and Major Prose, ed. by Merritt Y. Hughes. Prentice Hall, 1957) Cicero on the Exordium The exordium ought always to be accurate and judicious, replete with matter, appropriate in expression, and strictly adapted to the cause. For the commencement, constituting the introduction and recommendation of the subject, should tend immediately to mollify the hearer and conciliate his favor. . . .Every exordium ought either to have reference to the entire subject under consideration, or to form an introduction and support, or a graceful and ornamental approach to it, bearing, however, the same architectural proportion to the speech as the vestibule and avenue to the edifice and temple to which they lead. In trifling and unimportant causes, therefore, it is often better to commence with a simple statement without any preamble. . . .Let the exordium also be so connected with the succeeding parts of the discourse that it may not appear artificially attached, like the prelude of the musician, but a coherent member of the same body. It is the practice of some speakers, after having p ut forth a most elaborately finished exordium, to make such a transition to what follows, that they seem solely intent upon drawing attention to themselves.(Cicero, De Oratore, 55 BC) Pronunciation: egg-ZOR-dee-yum Also Known As: entrance, prooemium, prooimion

Technology in Healthcare The Advantages and Disadvantages...

Technology in Healthcare Using stickers, bracelets, necklaces, and other options to provide healthcare information through QR codes is a very new idea. Only recently has the technology been available to be able to do this, but it has moved into the healthcare arena quite rapidly. There are advantages and disadvantages to using these QR codes, just as there are with any other types of healthcare information storage and retrieval options. With that in mind, it is very important to consider the idea of these codes and all they can offer to patients and doctors, along with any risks that patients may be taking when it comes to providing their personal information through QR codes. Originally, QR codes were only used in industrial applications and special barcode readers were needed to collect the information on them (Furht, 2011). Smartphones have changed all of that and allowed just about everyone to have the equivalent of a barcode reader right in their pocket (Furht, 2011). One of the reasons that QR codes h ave become so popular in healthcare settings is that they hold a great deal of information (Furht, 2011). Their quick and easy readability also makes them popular, because they are able to be used to find needed information that could literally mean the different between life and death for a patient. The codes were first created in Japan by a subsidiary of Toyota (Furht, 2011). They were designed to track the vehicles in order to determine where they could be foundShow MoreRelatedEssay on Qr Codes and Nursing1094 Words   |  5 Pagesresponse codes, or QR codes were intended to for the auto manufacturer Toyota as a means to track vehicles, as well as vehicle parts, during the manufacturing production stages of building their cars. The QR codes were designed to allow Toyota manufactures to identify parts by scanning a two dimensional barcode, or, QR code at high speed. Since its inception in 1994 QR codes have become one of the most popular types of barcode used in Japan. Used pr imarily through Smart phones, this technology quicklyRead MoreSafeguards and Decision-Making Support Tools Embedded in Patient Care Technologies and Information Systems1253 Words   |  5 Pagespatient care technologies and information systems to support a safe practice environment for both patients and healthcare workers. This work will additionally discuss the principles of data integrity, professional ethics, and legal requirements related to data security, regulatory requirements, confidentiality, and clients right to privacy. The scenario in this study involves emergency workers in Marin County, California are using the technology that involves QR codes or Quick Response Codes to saveRead MoreLogistics Management19517 Words   |  79 Pagesasked at the interview, some of them were as follows: 1. What are the different logistics services provided by the company? 2. What Infrastructure facility the company has? 3. How are their beneficial from logistics point? 4. Which information technology tools does the company uses? 5. How the clients may benefit by souring logistics services from Semcorb Logistics? Secondary data was available through newspapers, business magazines and various management books and the source for some of theRead MoreTarget Strategic Audit Essay15491 Words   |  62 Pagesupon physical assets, brand value and logistical capabilities. The external analysis reveals that Target Corporation must address the threat of a growing online and mobile commerce (e/m-commerce) market. Shoppers’ behavior and the accompanying technology are evolving. Sociocultural and technological trends in e/m-commerce support findings that online retail sales will account for 10% of total U.S. retail sales, $370 billion.   E/M-commerce is expected to reach over $100 billion by 2017.    The internalRead MoreCase Study148348 Words   |  594 Pageswhich it is published, without the prior consent of the Publishers. 2  © Pearson Education Limited 2011 Contents Acknowledgements Introduction Using this Manual Planning Your Approach Designing the Teaching Scheme A Guide to Using the Work Assignments A Guide to Using the Case Studies Strategy Lenses The Exploring Strategy Website A Guide to Using the Video Material Exploring Strategy Teachers’ Workshops Teaching Notes for Student Work Assignments Case Study Teaching Notes 6 7 8 8 12 19 20 25Read MoreStrategic Marketing Management337596 Words   |  1351 PagesTottenham Court Road, London, England W1T 4LP. Applications for the copyright holder’s written permission to reproduce any part of this publication should be addressed to the publisher Permissions may be sought directly from Elsevier’s Science Technology Rights Department in Oxford, UK: phone: ( 44) 1865 843830, fax: ( 44) 1865 853333, e-mail: permissions@elsevier.co.uk. You may also complete your request on-line via the Elsevier homepage (www.elsevier.com), by selecting ‘Customer Support’ and then

How to Write a Dissertation Abstract Free Essays

Writing an abstract for your paper or dissertation can seem daunting. There’s so much to cram into such a short space, for example. However, with a little practice and the help of this guide, writing your abstract will be easy peasy! Just read through our handy hints, and have a go†¦ What is an Abstract? Before you get started on writing the perfect abstract, it helps to know what one is! Overall, an abstract is a summary of the following paper, essay or dissertation, and is generally short (one or two paragraphs). We will write a custom essay sample on How to Write a Dissertation: Abstract or any similar topic only for you Order Now It both explains what your research is about and (if well executed) makes the reader want to find out more. Be aware that the precise requirements for abstracts is likely to vary from subject to subject Your abstract should be clear and concise, and also written in simple language Write your abstract when you have finished your paper. Your abstract might also offer help to the reader, to allow him or her to decide whether to read the full paper. As such, it might also contain important keywords essential to the topic. A typical abstract might be 200 words long, but this is likely to vary depending upon your department and the length and purpose of your essay or paper What to Include in an Abstract A statement of the problem you are investigating, and why it is important. You need to make the reader understand why he or she should care about the issue, and also give a picture of the gap the research fills. A statement of the methods you used to get your results. What is your methodology, procedure of investigation, or approach to the problem Is should also cover the results: what you found out, what was learned or made. Finally, you should mention your conclusions, or the implications of your research. What does this mean for the academic area, for other people The above can be summarised as (source: University of Plymouth 2013): ELEMENTS OF YOUR ABSTRACT What you set out to do, and why How you did it What you found Your conclusions and recommendations You might also include keywords in your abstract How to Write, and not to Write an Abstract Remember the abstract is not an introduction. The introduction sets the stage for the following essay or paper. An abstract summarises the whole. It is not good practice to copy all or part of the introduction for your abstract Don’t use extracts from your essay or dissertation as a short-cut way to produce your abstract. It should be a stand-alone piece of writing. Write your abstract after you have finished the paper. Use the common elements outlined above as a way of working out what to include. The following links to a useful worksheet which will help you write your abstract if you’re stuck: http://www.brookes.ac.uk/services/upgrade/pdf/abstract_worksheet.pdf Want to Know More? The following links to a fairly detailed guide on writing abstracts for publication. It’s offered by Emerald, one of the larger publishers and providers of academic databases: http://www.emeraldinsight.com/authors/guides/write/abstracts.htm?part=1#2 Bibliography OxfordBrooksUniversity (2013) ‘Abstracts’ [online] (cited 4th March 2013) available from http://www.brookes.ac.uk/services/upgrade/study-skills/abstracts.html University of California, Berkeley (2013) ‘Writing an Abstract: Hints and Tips’, [online] (cited 4th March 2013) available from http://research.berkeley.edu/ucday/abstract.html University of Plymouth (2013) ‘Writing the Absract’, [online] (cited 4th March 2013) available from http://www2.plymouth.ac.uk/millbrook/rsources/litrev/lrabstract.htm How to cite How to Write a Dissertation: Abstract, Essays

Sociological Analysis free essay sample

The True Story of an American Legend I recently saw the film, 42, and found many connections with our Sociology of Sport class. First and foremost, the movie was about the baseball legend, Jackie Robinson. Jack broke the baseball color barrier and was the first African American player allowed in Major League Baseball. He played for the Brooklyn Dodgers beginning in 1947. Jack was a strong talented player, but he also had a mind of his own. He played with an attitude that would be taunting to other players. When he made it to the Montreal Royals in 1 946, he ad to quickly get rid of this taunting, smart attitude.He was the only black player in a time of hatred and prejudice in the United States. Although he had plentiful support, there were many people who did not want Jackie playing baseball at the level he was at. He was faced with constant racist remarks, and sent thousands of letters that included death threats. We will write a custom essay sample on Sociological Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Robinson had to persevere through this hard time to show that he would not give up. By not giving up, and not retaliating he proved to everyone that he was worthy of playing in the major leagues. Jackie Robinson helped his team to six pennants ND one World Series Championship. He was inducted into the National Baseball Hall of Fame in 1962, which was the first year he was eligible to be inducted. There were a few main characters in the movie. Chadwick Baseman played Jackie Robinson, and he was the star of the film. Branch Rickety who was played by Harrison Ford, signed Jackie onto the Brooklyn Dodgers. He was crucial in the success of Robinsons career. Nicole Behavior played Rachel Robinson in the film. She was Jackasss wife, and biggest supporter. Ben Chapman, who was played by Alan Dusty, was the manager for the Pittsburgh Pirates. Chapman continually taunted Jackie when he was up to bat.This led to a breakdown by Jackie where he almost quit. But after talking to Branch, Jackie found a way to persevere once again and went back into the game and played extremely well. This was a major turning point in the movie because Jackie was not doing much for his team before this point. After this he broke through and had an incredible season. The most prominent connection made from the movie 42 and Sociology of Sport is race ideology. There is not a point in the movie where you do not see this. Race ideology encourages people to see sport performances in racial terms.Jackie Robinson was seen as only a black man playing with white men. He was not seen as a great baseball player with a wife and child. These racial ideologies influenced how Jackie Robinson was assessed as an athlete. Another topic that I was able to relate to the class from the movie was violence in sport. Although there was no physical violence, there was emotional violence with Jackie. Other players, coaches, managers, and especially fans constantly taunted him. This affected his playing performance until he found a way to use it as intrinsic motivation.The cultural norms of society during this time in history were very different than they are now. Back in the sasss and sasss racism was a major part of society. White and African American people were segregated in many aspects of public life. It was normal for a white person to discriminate against a black person, because it was seen everywhere. There was a specific scene in the movie when fans that were in the stands were tormenting Jackie. There was a little boy at the game with his father. They showed the boy looking around at all the people yelling t Jackie, and then he finally decided it was okay for him to yell something too.This is a point that proves it was a normal part of society to yell at the African American man playing baseball with all white men. This would not be accepted in todays society. If someone spoke to someone the way those people spoke to Jackie, they could be arrested. I thought the movie was fantastic! The characters were perfect and so well played. It really showed all the great aspects of Jackie Robinson and his family. It also portrayed all of the hardships he had to go through and live with everyday.